Genius Marketing

I don't smoke. However, I bought a pack of cigarettes the other day. Why? Well earlier that day my friend/co-worker came over to my desk and pulled out her wallet. Inside, with all of her credit cards, was a small, flat, metal bottle opener with a sweet vintage design on it. My eyes lit up... Ingenious! On my way home from work, I popped into the quick mart to see if I could get my hands on one of these bottle openers. Sure enough, on the back of every pack of Marlboro cigarettes was a bottle opener in various designs. The next day I passed the cool promotion to one of my friends (also a non-smoker) and within a few hours, she had her very own. I may be a sucker, but If this isn't a great marketing/promotional strategy, I don't know what is.